The Secret to a Captivating Elevator Pitch

What makes a captivating elevator pitch? Whether you’re trying to appeal to new customers or seeking investment, being able to pitch what you do in a compelling way is invaluable. If you find yourself rambling on and on and see people’s eyes glaze over as you talk about your company, try your hand at our worksheet!

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How To Workshop Your Mission and Vision

Having a compelling mission and vision to work towards and inspire your employees and customers can be incredibly powerful in keeping you going and growing that bottom line. Whether you’re a growing team or a company of one, today, we’re sharing how you can workshop your own with our four-step process.

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Building a company with purpose

“What’s your purpose? What impact do you want to make?” If you’re a cynic, these questions will probably put a skeptical smile on your face - and we understand why. For many companies, mission statements are just part of an arbitrary checklist devoid of any real meaning. At The EMMS, we define a company’s mission as an operational tool with far reaching consequences, including boosting motivation, enhancing team moral, connecting with customers and growing your business. Learn how.

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Getting Ahead When Business Is Slow

When business is good, life feels good! But what about when business slows down? Most businesses have a slow down in their business cycle. You could just wait it out, and it probably wouldn’t be the end of the world, but what might happen if you leaned in and made use of those quiet times instead? In entrepreneurship. the greatest gift is time. Time to pause, time to reflect, time to strategise, re-energise and find new focus. Learn how you could make the most of this time.

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A Practical Guide to Weathering the Storms in Business

At some point in your career as an entrepreneur, you can almost guarantee that you’ll face a turning point that feels like a disaster. Anxiety, overwhelm, panic. You may not be able to avoid these things all together, but you can use techniques to deal with them. In this post we’ll break down a seven-step game plan to help you weather the storm. 

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How to create your brand voice to engage customers

When customers talk to you or your staff, is your communication a reflection of your company identity? Does it reinforce your brand? Your voice is one of the most important aspects of your brand and it has the power to turn your audience into loyal customers or to turn them away and into the hands of your competitors. Learn how to take your brand to the next level with your authentic brand voice.

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3 Myths About Branding

Branding. You know you have to do it but it may not always be clear what people mean when they talk about branding and what it exactly entails. There are a lot of myths surrounding branding. In this blog, we’ll look at three of them, so you can avoid those pitfalls on your own branding journey and create a brand that is built to grow with your business.

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Quiz: 7 signs your website needs a redesign

Not getting any sales from your website? Wondering if you need a redesign? Sometimes websites could use a rework, other times the lack of performance may be related to your marketing. Before you invest that money and time, take our quiz to find out if your site is suffering from these 7 signs!

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Why your website isn’t making any sales

One of the most frustrating things of the entrepreneurship journey is probably spending hours on your website with your developer/designer or building it yourself and then not seeing any sales. Do you need to scrap your entire site and start from scratch? Let’s figure out the answer to that question!

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Why you should care about SEO!

Our number one marketing tip for start-ups and entrepreneurs this year? Take care of your SEO! Learn more about why Search Engine Optimization matters and discover 4 steps you can take to ensure you’ve covered the fundamentals with this beginners guide to SEO for start-ups and entrepreneurs.

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Is branding really that important?

Branding can sometimes feel a bit elusive - like something that you can’t quite put your finger on. Is it really important to have a brand from day one for my start-up? What does branding even really involve and how can I assess whether mine is strong enough?

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Avoid these 6 Start-up Marketing mistakes

Marketing your start-up can be tricky! We all learn from our own mistakes eventually, but wouldn’t it be nice if you could just learn from someone else’s? You can! Learn how to avoid these Top 6 Marketing Mistakes!

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How to Integrate Offline into your Digital Marketing Strategy

In our digital world, it's easy to forget that what people really crave is human connection. Although digital is important, combining it with offline marketing can be even more powerful. Need some ideas? Learn about how you can inject offline into your marketing strategy and how you can create lasting relationships with your customers.

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Do I really need a website for my start-up?

At the beginning stages of your business, it’s important to know what to put money towards and where to save. Although having a great website might be obvious to most, we know that for some the value of having a good website from the get-go isn’t always clear. If you have your doubts, this is for you.

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How to choose your social media channels?

Social media - with so many platforms and so many options, how do you choose the right channels for your business? Use our Cheat Sheet to get an overview and choose the channels that are right for you!

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Our Top 6 Social Media Predictions for 2019!

The world of Social Media is always changing - and so should your strategy and tactics. If you're doing more of the same this year, from Facebook to Instagram, LinkedIn and more, read our Social Media predictions for 2019 to see if you might need to change things up a bit.

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How to Create a Marketing Plan for Your Start-up

Are you feeling lost with your marketing? With so many opportunities and channels, it’s easy to get overwhelmed. Before you get stuck in channels and figuring out how to buy ads, take a pause and learn how how to create a marketing plan that works.

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How to Avoid Burnout as a founder

Did you know that 30% of start-ups fail for personal reasons? From losing passion and focus to burnout, the struggle is real. So today we’re talking about what you can do to look after yourself as an entrepreneur to ensure you’re bringing your best self to work everyday.

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How to use mind mapping to achieve your goals in 2019

Do you already use mind mapping? If you're busy working on your strategy for the year and feel a bit overwhelmed by all the directions you could take and the things you have to do, mind mapping can be a powerful tool to help you order your thoughts and find focus. Here's how you can do it.

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Forget New Years Resolutions! Here’s How to Set Goals and Keep Them

New year, new life! Time to make those new year’s resolutions! As useful as they may be, it seems hardly anyone actually keeps them…

Forget about resolutions! Try goal setting instead and set yourselves objectives you can achieve!

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