Posts tagged Brand positioning
Free worksheet: How Strong Is Your Brand?

From startups to industry giants, having a distinctive brand helps people understand what a company stands for and why they would choose its products or services. Branding is more than a logo. Made up of a company’s visual Identity, voice and value proposition, it’s key to making a long-lasting impression on customers. How strong is your brand? Find out with our free worksheet.

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How to create your brand voice to engage customers

When customers talk to you or your staff, is your communication a reflection of your company identity? Does it reinforce your brand? Your voice is one of the most important aspects of your brand and it has the power to turn your audience into loyal customers or to turn them away and into the hands of your competitors. Learn how to take your brand to the next level with your authentic brand voice.

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