From startups to industry giants, having a distinctive brand helps people understand what a company stands for and why they would choose its products or services. Branding is more than a logo. Made up of a company’s visual Identity, voice and value proposition, it’s key to making a long-lasting impression on customers. How strong is your brand? Find out with our free worksheet.
Read MoreWhen was the last time you reviewed your branding? Is it a true reflection of the kind of company you want to be today? It could be time for something new... but do you need a brand refresh or a complete brand overhaul? We’re sharing the key questions you should be asking yourself to answer this question.
When was the last time you reviewed your branding? Is it a true reflection of the kind of company you want to be today? It could be time for something new... but do you need a brand refresh or a complete brand overhaul? We’re sharing the key questions you should be asking yourself to answer this question.
Branding. You know you have to do it but it may not always be clear what people mean when they talk about branding and what it exactly entails. There are a lot of myths surrounding branding. In this blog, we’ll look at three of them, so you can avoid those pitfalls on your own branding journey and create a brand that is built to grow with your business.
Read MoreWhen customers talk to you or your staff, is your communication a reflection of your company identity? Does it reinforce your brand? Your voice is one of the most important aspects of your brand and it has the power to turn your audience into loyal customers or to turn them away and into the hands of your competitors. Learn how to take your brand to the next level with your authentic brand voice.
Read MoreIf you’ve decided it’s time to raise your personal profile, this is for you! When we think about branding, developing your own professional brand probably isn’t the first thing that comes to mind. However, just about anyone could benefit from spending some time thinking seriously about what they want to be known for and then taking active steps to communicate that to the world. Learn how to create your own personal brand in just 4 steps!
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