Posts in Marketing Tips
How to create your brand voice to engage customers

When customers talk to you or your staff, is your communication a reflection of your company identity? Does it reinforce your brand? Your voice is one of the most important aspects of your brand and it has the power to turn your audience into loyal customers or to turn them away and into the hands of your competitors. Learn how to take your brand to the next level with your authentic brand voice.

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3 Myths About Branding

Branding. You know you have to do it but it may not always be clear what people mean when they talk about branding and what it exactly entails. There are a lot of myths surrounding branding. In this blog, we’ll look at three of them, so you can avoid those pitfalls on your own branding journey and create a brand that is built to grow with your business.

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Why your website isn’t making any sales

One of the most frustrating things of the entrepreneurship journey is probably spending hours on your website with your developer/designer or building it yourself and then not seeing any sales. Do you need to scrap your entire site and start from scratch? Let’s figure out the answer to that question!

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Why you should care about SEO!

Our number one marketing tip for start-ups and entrepreneurs this year? Take care of your SEO! Learn more about why Search Engine Optimization matters and discover 4 steps you can take to ensure you’ve covered the fundamentals with this beginners guide to SEO for start-ups and entrepreneurs.

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Is branding really that important?

Branding can sometimes feel a bit elusive - like something that you can’t quite put your finger on. Is it really important to have a brand from day one for my start-up? What does branding even really involve and how can I assess whether mine is strong enough?

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Avoid these 6 Start-up Marketing mistakes

Marketing your start-up can be tricky! We all learn from our own mistakes eventually, but wouldn’t it be nice if you could just learn from someone else’s? You can! Learn how to avoid these Top 6 Marketing Mistakes!

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How to Integrate Offline into your Digital Marketing Strategy

In our digital world, it's easy to forget that what people really crave is human connection. Although digital is important, combining it with offline marketing can be even more powerful. Need some ideas? Learn about how you can inject offline into your marketing strategy and how you can create lasting relationships with your customers.

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Do I really need a website for my start-up?

At the beginning stages of your business, it’s important to know what to put money towards and where to save. Although having a great website might be obvious to most, we know that for some the value of having a good website from the get-go isn’t always clear. If you have your doubts, this is for you.

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How to choose your social media channels?

Social media - with so many platforms and so many options, how do you choose the right channels for your business? Use our Cheat Sheet to get an overview and choose the channels that are right for you!

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How to Create a Marketing Plan for Your Start-up

Are you feeling lost with your marketing? With so many opportunities and channels, it’s easy to get overwhelmed. Before you get stuck in channels and figuring out how to buy ads, take a pause and learn how how to create a marketing plan that works.

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