Need to boost the conversion rate of your online store in time for Black Friday and Cyber Monday? Use our easy 5-step process to optimize your ecommerce store. Easy to follow and implement, you’ll get your site conversion ready just in time for the big sales holiday rush. Read it now on our blog.
Read MoreFrom startups to industry giants, having a distinctive brand helps people understand what a company stands for and why they would choose its products or services. Branding is more than a logo. Made up of a company’s visual Identity, voice and value proposition, it’s key to making a long-lasting impression on customers. How strong is your brand? Find out with our free worksheet.
Read MoreTry our quick Business Mindfulness Exercise to celebrate wins, learn from the past, evaluate customer satisfaction, and Reconnect with your ‘WHY’. Set year-end goals and make it happen. Take a moment to reflect and progress. Need help with your 'WHY'? Check out our resource!
Read MoreEffective marketing requires a clear marketing strategy based on a concrete marketing plan. Use our free template to identify your goals and challenges in the different stages of the Marketing Funnel, understand your target audience, select the best channels and set up KPIs to measure success. Download our free marketing plan template now!
Read MoreWith the development of new AI-powered technologies like OpenAI’s ChatGPT, Google’s Bard and Adobe’s Firefly, do we still need marketers, writers, designers and creatives or will technology take over these jobs too? As marketers we’re always trying to look ahead to get ready for what’s next in marketing. We put ChatGPT to the test. Read more to find out what we’ve learnt so far, what ChatGPT is good for and how you can use it in your marketing.
Read MoreTaking a few minutes to create a proper brief to share everything your team needs to know about your business and brand can save you so much time and pain in the future.
Read our article to learn how to write a brief to make sure everyone is on the same page. We’ve included a free downloadable template to get you started!
A new or revamped website is an exciting milestone for any business. However, just having a website is not enough. For your website to make an impact on your business, you need to have a launch plan to reach the right audience and get them excited about your product or service. Follow our top tips to create an effective communications plan and maximise your website's potential from day one.
Read MoreIs your website making you feel anxious, frustrated or embarrassed? From our discovery workshop to platform selection, website design and build, with our 6 step process we can help you build a website that meets all your requirements and impresses your potential clients. Come see how we do it!
Read MoreIn marketing, everything you do should be tied to an objective. By knowing your objective, you will be able to tell whether you’re being successful or not. But how do you figure out what objectives to focus on? Today, we’re looking at one of the most powerful marketing tools in our arsenal: The Marketing Funnel. Used effectively, it will help you measure, plan and budget for your marketing.
Read MoreAs you work on your marketing plan for the year ahead, one of the things you might be looking at is how to improve your email marketing. With social media changing so much and organic reach dwindling, email marketing will be key this year and growing your email list will be at the top of your agenda. Are you ready for the challenge? Read our top 4 tips for building your email list.
Read MoreCompanies big and small miss out on the opportunity to create better, more timely and more impactful content simply because they don’t plan ahead. Now is the time to start putting the power of content planning into action! Get started with our FREE Template!
Read MoreFeel like you've built the Taj Mahal of websites, but your sales are stuck in a mud hut? Before you reach for the demolition crew, let's diagnose the problem! This blog will be your guide to troubleshooting your website. We'll explore common culprits and solutions you can implement without a complete website overhaul.
Read MoreOur number one marketing tip for start-ups and entrepreneurs this year? Take care of your SEO! Learn more about why Search Engine Optimization matters and discover 4 steps you can take to ensure you’ve covered the fundamentals with this beginners guide to SEO for start-ups and entrepreneurs.
Read MoreInternal marketing is just as important as external marketing. As remote work and hybrid work has become the new normal, companies need to find new ways to make people feel engaged, happy and create a sense of belonging for employees to make them feel part of something. Here are 5 ideas and tactics to implement your company's internal marketing strategy and achieve those goals.
Read MoreThe beginning of a new year is the perfect time to make a fresh start, reflect on the past and make plans for the year ahead. If you’ve already done the work and you’re ready to dive in, you might be wondering, where exactly do I start? For your business to grow, you probably need to make some tweaks to ramp up your marketing, which means figuring out what new tactics can help you achieve your goals, and then choosing the right resources to actually make it happen. Today, we’ll look at what marketing tactics to choose to get you started.
Read MoreIf you’re a business owner seeking opportunities to grow your company, you will have heard of all the great ways you could be paying to promote your business through ads on Facebook, LinkedIn and co. But is it for you? More importantly, is it really necessary? Isn’t social media supposed to be free?
Read MoreWhether you’re managing your own social media or hiring someone else to do it for you, it’s critical to be able to take a glance at your data and say “yes, this is working ” or “no, we need to change tact.” Key to making these strategic decisions is knowing what to look at and what questions to ask. If you’re still chasing likes and follows, this is for you.
Read MoreIf you’ve worked with us or if you’ve attended one of our workshops, you’ll know that one of the first things we’ll ask you is “Who’s your target customer?” Because really this is the beginning and end of any successful marketing! If your answer to this is everyone or I don’t know, this is for you!
Read MoreBranding. You know you have to do it but it may not always be clear what people mean when they talk about branding and what it exactly entails. There are a lot of myths surrounding branding. In this blog, we’ll look at three of them, so you can avoid those pitfalls on your own branding journey and create a brand that is built to grow with your business.
Read MoreWhen customers talk to you or your staff, is your communication a reflection of your company identity? Does it reinforce your brand? Your voice is one of the most important aspects of your brand and it has the power to turn your audience into loyal customers or to turn them away and into the hands of your competitors. Learn how to take your brand to the next level with your authentic brand voice.
Read More
