Around this time each year we like to share our annual roundup of digital marketing trends. Looking at how digital marketing has evolved over the years, we’re betting you’ll be giving your marketing strategy a significant revamp this year. We hope you’ll be inspired to try something new, take some risks, and give yourself permission to carve out a marketing approach that works for your business.
Read MoreWe all know that being active on social media is important but do you need to be everywhere or can you be selective? In this blog, we share the four questions you should ask yourself to establish if any channel is right for your business. Plus, you’ll get our free Social Media Cheat Sheet and our top tips to manage your social media channels effectively.
Read MoreShould you be on Threads with your business? Read the article for our recommendation, plus get access to our updated Social Media Cheat Sheet and our top tips to manage any social media channel effectively.
Read MoreWith the development of new AI-powered technologies like OpenAI’s ChatGPT, Google’s Bard and Adobe’s Firefly, do we still need marketers, writers, designers and creatives or will technology take over these jobs too? As marketers we’re always trying to look ahead to get ready for what’s next in marketing. We put ChatGPT to the test. Read more to find out what we’ve learnt so far, what ChatGPT is good for and how you can use it in your marketing.
Read MoreIn marketing, everything you do should be tied to an objective. By knowing your objective, you will be able to tell whether you’re being successful or not. But how do you figure out what objectives to focus on? Today, we’re looking at one of the most powerful marketing tools in our arsenal: The Marketing Funnel. Used effectively, it will help you measure, plan and budget for your marketing.
Read MoreAs you work on your marketing plan for the year ahead, one of the things you might be looking at is how to improve your email marketing. With social media changing so much and organic reach dwindling, email marketing will be key this year and growing your email list will be at the top of your agenda. Are you ready for the challenge? Read our top 4 tips for building your email list.
Read MoreCompanies big and small miss out on the opportunity to create better, more timely and more impactful content simply because they don’t plan ahead. Now is the time to start putting the power of content planning into action! Get started with our FREE Template!
Read MoreOne of the most frustrating things of the entrepreneurship journey is probably spending hours on your website with your developer/designer or building it yourself and then not seeing any sales. Do you need to scrap your entire site and start from scratch? Let’s figure out the answer to that question!
Read MoreOur number one marketing tip for start-ups and entrepreneurs this year? Take care of your SEO! Learn more about why Search Engine Optimization matters and discover 4 steps you can take to ensure you’ve covered the fundamentals with this beginners guide to SEO for start-ups and entrepreneurs.
Read MoreAs marketers, we’re constantly keeping an eye on what’s happening in digital marketing. While digital is always evolving, lately we’ve noticed changes that seem to suggest a bigger shift. Do you feel the same? Let’s look at the top challenges digital marketers are facing right now as a result of these changes and what to do about them.
Read MoreThe beginning of a new year is the perfect time to make a fresh start, reflect on the past and make plans for the year ahead. If you’ve already done the work and you’re ready to dive in, you might be wondering, where exactly do I start? For your business to grow, you probably need to make some tweaks to ramp up your marketing, which means figuring out what new tactics can help you achieve your goals, and then choosing the right resources to actually make it happen. Today, we’ll look at what marketing tactics to choose to get you started.
Read MoreIf you’re a business owner seeking opportunities to grow your company, you will have heard of all the great ways you could be paying to promote your business through ads on Facebook, LinkedIn and co. But is it for you? More importantly, is it really necessary? Isn’t social media supposed to be free?
Read MoreWhether you’re managing your own social media or hiring someone else to do it for you, it’s critical to be able to take a glance at your data and say “yes, this is working ” or “no, we need to change tact.” Key to making these strategic decisions is knowing what to look at and what questions to ask. If you’re still chasing likes and follows, this is for you.
Read MoreWe all love a good deal, but here’s the thing: sales can be a double edged sword for brands. If done right, your promotions could boost your revenue, draw in new customers and leave a memorable impression. But if you overdo it or underthink it, your promos could get lost in the noise, turn people off, or cheapen your brand long-term. So, in today’s blog, we’re sharing 5 do’s and don’ts for brands planning a promotional campaign or holiday sale.
Read MoreIn our digital world, it's easy to forget that what people really crave is human connection. Although digital is important, combining it with offline marketing can be even more powerful. Need some ideas? Learn about how you can inject offline into your marketing strategy and how you can create lasting relationships with your customers.
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