Do you celebrate the holidays in your marketing? Whether you answered yes or no, it’s important to consider what holidays mean, and what your participation (or absence) in celebrating them might imply. From Deepavali to Christmas, Chinese New Year to Women’s Day, every holiday holds meaning – and that meaning can be very different from one person or group to another. Unfortunately, many brands fail to consider this before jumping on the bandwagon!
Read More2020 was challenging. To support small businesses in Singapore maximise sales over the holiday season, we created the holiday marketing initiative The Singapore Wishlist. Today, we’re sharing with you what made us launch this marketing solution for artisanal businesses and the results achieved. Let us know what you think in the comments and if we should bring it back in 2021!
Read MoreFor B2B businesses, the festive season often gets overlooked and many end up scrambling to put together a generic “Happy Christmas” email. This is a huge missed opportunity to connect with customers at a time when many will soon be renewing their annual subscriptions, auditing their tech stack and searching for new solutions in the new year. So, if you have a B2B business, this year, we want you to think bigger! Here are four steps you can take to plan and execute an impactful holiday campaign.
Read MoreWe all love a good deal, but here’s the thing: sales can be a double edged sword for brands. If done right, your promotions could boost your revenue, draw in new customers and leave a memorable impression. But if you overdo it or underthink it, your promos could get lost in the noise, turn people off, or cheapen your brand long-term. So, in today’s blog, we’re sharing 5 do’s and don’ts for brands planning a promotional campaign or holiday sale.
Read MoreIt’s about that time of year again when companies everywhere start turning up the volume on their marketing and we all start hearing and seeing more messages from brands everywhere we go. If you haven’t yet launched a holiday campaign and you’re feeling the pressure to join the party, my advice to you is to pause for a moment to consider how you can set your brand apart and really connect with your audience in an authentic way.
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