Posts in Business Strategy
The Secret to a Captivating Elevator Pitch

What makes a captivating elevator pitch? Whether you’re trying to appeal to new customers or seeking investment, being able to pitch what you do in a compelling way is invaluable. If you find yourself rambling on and on and see people’s eyes glaze over as you talk about your company, try your hand at our worksheet!

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How To Workshop Your Mission and Vision

Having a compelling mission and vision to work towards and inspire your employees and customers can be incredibly powerful in keeping you going and growing that bottom line. Whether you’re a growing team or a company of one, today, we’re sharing how you can workshop your own with our four-step process.

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Building a company with purpose

“What’s your purpose? What impact do you want to make?” If you’re a cynic, these questions will probably put a skeptical smile on your face - and we understand why. For many companies, mission statements are just part of an arbitrary checklist devoid of any real meaning. At The EMMS, we define a company’s mission as an operational tool with far reaching consequences, including boosting motivation, enhancing team moral, connecting with customers and growing your business. Learn how.

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Getting Ahead When Business Is Slow

When business is good, life feels good! But what about when business slows down? Most businesses have a slow down in their business cycle. You could just wait it out, and it probably wouldn’t be the end of the world, but what might happen if you leaned in and made use of those quiet times instead? In entrepreneurship. the greatest gift is time. Time to pause, time to reflect, time to strategise, re-energise and find new focus. Learn how you could make the most of this time.

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How to Create a Marketing Plan for Your Start-up

Are you feeling lost with your marketing? With so many opportunities and channels, it’s easy to get overwhelmed. Before you get stuck in channels and figuring out how to buy ads, take a pause and learn how how to create a marketing plan that works.

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How to use mind mapping to achieve your goals in 2019

Do you already use mind mapping? If you're busy working on your strategy for the year and feel a bit overwhelmed by all the directions you could take and the things you have to do, mind mapping can be a powerful tool to help you order your thoughts and find focus. Here's how you can do it.

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