How do you define success?

by Marielle Reussink

I recently sat on a panel about taking back financial freedom for HoneyTalks and was asked a question that really got me thinking:

How has becoming an entrepreneur changed how you think about success?

In society, we often default to dollars as the standard measure of success, but isn’t there more to it?

For us, there’s a very clear relationship between success and motivation.

Take a moment to think about what really motivates you to get out of bed in the morning. If making money is it, that’s no less valid than anything else – after all if you don’t make money, your business won’t get very far. But if it’s not money, that’s okay too. The wonderful thing about people is that we’re all so different. Here are a few examples of motivators that can all be excellent drivers of success:

Setting goals and achieving them
Getting great feedback from customers
Paying down debt
Being able to spend more time with family
Hitting sales targets
Getting recognized through an award
Earning media attention
Solving a challenging problem
Improving people’s lives
Winning a dream client
Hiring new employees

Perhaps one of these speaks to you, or maybe there’s something else that makes you tick. At The Emms, we measure our success in terms of our clients’ success.

As we approach year end, we’ve been looking back, taking time to reflect on what our clients have achieved this year. Here are just a few of the highlights we’re celebrating this year – or to put it differently, here’s how we’re measuring success this year:

TinySeats surpassed their fundraising goal for their portable and convertible car seat by 48% with our Indiegogo and social media campaign.

We completed a rebrand for Octus, now Recruitment Boost, that opened the door to re-engage past customers leading to positive feedback and new leads to drive the business forward in Singapore and new target markets.

MahaRaja Eco Dive Lodge was named as one of the top five best eco-luxury resorts in the world by Lonely Planet and after a SEO reboot tripled their number of booking requests per month this year.

Amplio is launching their new beauty brand and website leading up to their first product launch next month.

Nature’s Angels developed a sustainable business for their range of CBD products, with a growing team and daily sales despite regulatory hurdles around marketing.

Congratulations to each and every one of you! It’s been a pleasure working with you and we look forward to what we’ll achieve together next year!

What’s your business goal for next year? Get in touch to discuss how we can help you achieve success - however you define it!