I love solving complex puzzles. My mission is to help you bring your purpose to life through a website that actually works. Whether you are stuck with a site that isn’t delivering, or just starting on your journey, I’m here to bridge the gap between tech, design, branding and marketing to unlock your business's full potential.
My Story
I grew up in Southern Africa, where I experienced firsthand the power of entrepreneurship. One business idea brought to life with passion and drive can change a family's circumstances and lift an entire community.
Unfortunately, many companies don’t make it. Successful marketing can be the difference between launching a dream that fizzles and building a sustainable business.
With The Emms, it became my purpose to close that gap.
We launched in Singapore in 2016 with a simple mission: give businesses the strategic marketing services they need to succeed.
Today, I'm based in Guelph, Ontario, and The Emms has expanded to 2 locations, serving clients across Canada, the US, Singapore, and worldwide.
Over the past 10 years, I’ve helped more than 200 founders and companies - including major corporations - bring their purpose to life through my expertise in website development, branding, and marketing.
What I love most about my work is the inspiring people and brands we get to work with and the impact we get to make by helping them succeed online with a website that works.
My Passion
From website design and branding to social media, advertising, and communications strategy, I founded The Emms with a mission to give entrepreneurs, startups and small- to medium-sized businesses all the marketing tools they need under one roof.
After a decade of experience working across the marketing spectrum, we narrowed our scope to focus on website design, and development, along with branding and marketing consulting as add-on services.
While our services have changed, our ethos has not. The Emms exists to be the strategic partner businesses can trust.
Our deep marketing and branding background means our approach is a bit different from typical web development agencies. We don’t just build to brief.
We design websites with impact to help you bring your purpose to life.
There is nothing more rewarding than seeing our clients' joy when they launch with a website they truly love and feel proud to show off.
If you’re not feeling that joy yet, I would love to help you get there!
INTERVIEWS & FEATURES | ARTICLES & CONTRIBUTIONS | PODCASTS | SPEAKER ENGAGEMENTS | INFLUENCER ENGAGEMENTS
I'm honoured to have been asked to share my knowledge in interviews, articles, and podcast conversations over the years. A few highlights are below.
“LinkedIn Success Blueprint” Video for Mayple.com.
Features & Interviews
Foundery feature - for entrepreneurs by entrepreneurs
“The Marketing Guru” Full Feature in Expat Living Magazine]
“How being 'resilient' helped these female entrepreneurs find success during a time of crisis” - Feature in Yahoo! Finance.
“Female Founders, Startups vs. Corporates and the Power of Networking” - Interview, The Pink Lookbook
“Doing what you love doing” - Feature on Expat Living.
Entrepreneur Spotlight on Social Media Moms SG.
Feature, Hubbers Success Stories
Feature, International Women's Day | The Pink Lookbook
Interview, HSBC Private Bank, This Quarterly Magazine
Articles & Contributions
“Social Media AI Prompts”, Mayple's G·U·I·D·E for Better Prompting
Featured in “The Ultimate Guide to Social Media Marketing: Tips, Strategies & Tools” on Mayple.com.
Contributor to Italian Open Innovation Magazine Spremute Digitali: “GLI STEP PER CREARE UN PIANO DI MARKETING PER LA TUA STARTUP” (How to create a marketing plan for your start-up)
Feature on Expat Living: How Digital Marketing is evolving!
Article on “How to develop a marketing plan you can actually stick with” featured on Expat Living.
Article on “7 Things You Can Do To Recharge Your Business” in Expat Living
Article on the “State of digital marketing in 2020” featured on Expat Living.
Podcasts
Telling my story of moving across the world to launch The Emms on The Female Entrepreneurs Network Podcast
Empower Your Marketing Podcast Episode 35 with Stephanie Jiroch from Brand Psyche.
Basically Business Podcast with Anastasia Bartrum: “If you don’t work on your business, nobody else will.”
“How dare you charge for that?” Interview broadcast on 4EB Digital’s global broadcast and Basically Business podcast.
Shedding the Bitch Radio with Bernadette Boas: How to build a successful business with Marielle Reussink.
Speaker Engagements
Hosting Expat Living’s Business Breakfast on how to promote your business.
Panelist at Homeycombers’ HoneyTalks event powered by CurrencyFair: “Bring the FIRE, Taking Back Financial Freedom”
Hosting Expat Living’s Business Breakfast sharing the latest tips and tricks to manage your Facebook Marketing.
Panelist at “Inspiring Ladies Coffee Sessions” with the Ladies Investment Club | L.I.C. & AON
Sharing the investor’s perspective on marketing questions during this unique session with L.I.C. and Level 33.
Panelist at “Dare to be a Female Business Angel” by La French Tech
Emcee, TVS Asianics Press Conference
Panel moderator, Employer Branding APAC
Panelist, AIESEC Singapore Youth to Business Forum
Keynote speaker, Nanyang Technological University (NTU) Talent Seminar Singapore
Keynote speaker, HSBC Next Generation Event
Emcee, Bonbon Lingerie Official Launch Party Singapore
Presenter of “Are your ready to take your business online?” - Virtual workshop with Expat Living.
“Actionable Digital and Social Media Marketing”our marketing course for the award-winning boutique training company Impress Training.
Speaker at Word Press Meetup in Singapore: “How to get the right customer to your e-commerce store.”
Presenter of “Elevating your Business with Instagram” for Expat Living.
Influencer Engagements
Round table with start-up Swapaholic
Feature, Shentonista
Tips Video for The Fashion Pulpit.
Video interview for The Fashion Pulpit to celebrate their first birthday.
Feature, Swapaholic highlights video
