For B2B businesses, the festive season often gets overlooked and many end up scrambling to put together a generic “Happy Christmas” email. This is a huge missed opportunity to connect with customers at a time when many will soon be renewing their annual subscriptions, auditing their tech stack and searching for new solutions in the new year. So, if you have a B2B business, this year, we want you to think bigger! Here are four steps you can take to plan and execute an impactful holiday campaign.
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