Tech Readiness: The Key to Choosing the Right Website Platform
Building a website today is easier than ever. Platforms like Squarespace, Shopify, Wix, and WordPress have made it simple to create something that looks beautiful and feels true to your brand, without needing to code from scratch.
This saves both time and money in every website development project.
However, while all platforms make the process easier, they don’t all work the same way. Some take care of technical details like cybersecurity for you, while others - like WordPress - require more attention to ensure your website keeps functioning as it should.
This is where tech readiness comes in - something that’s often overlooked when people get excited about choosing a platform to build a new website.
Why Tech Readiness Matters
We’ve seen it happen more than once: a beautiful new website launches - everything looks perfect, the brand feels fresh, and the business feels ready to grow online.
Over time, small issues start to creep up. Functionalities start to break and little bugs start to appear. Not because the platform was wrong, but because the team wasn’t fully set up to handle the ongoing technical maintenance required to keep up the site.
Every platform needs a different level of care. Some require you to manage hosting, update plugins or apps, as well as themes, templates or builders. Others handle most of that automatically. The key is knowing which setup matches your team’s skills, capacity, and resources.
Because when those things aren’t managed properly, whether it’s missed updates, expired certificates, or overlooked backups, even the best website can start to lose functionality and become buggy. It can even crash completely or get hacked.
Every business is different: some have in-house support, others rely on agencies, and some just don’t have the time, money or expertise to manage it all internally.
That’s exactly why tech readiness matters. Before you choose your platform, it’s worth assessing how tech ready your business is for a website.
Tech Readiness Worksheet
Take the test! We’ve created a Tech Readiness Worksheet to help you assess where you and your team stands today in terms of capability, time and other factors. Download it now and take the test. Then read our review of different website builders to see which one is right for your business.
We’ve helped businesses choose and build websites that not only look great — but work seamlessly for their team. If you’re unsure which platform fits your needs, we’d love to help you figure it out.
Marielle Reussink
Founder of The Emms, Marketing Professional, Entrepreneur & Advisor to Start-ups