If you’ve worked with us or if you’ve attended one of our workshops, you’ll know that one of the first things we’ll ask you is “Who’s your target customer?” Because really this is the beginning and end of any successful marketing! If your answer to this is everyone or I don’t know, this is for you!
Read MoreWhen was the last time you reviewed your branding? Is it a true reflection of the kind of company you want to be today? It could be time for something new... but do you need a brand refresh or a complete brand overhaul? We’re sharing the key questions you should be asking yourself to answer this question.
Branding. You know you have to do it but it may not always be clear what people mean when they talk about branding and what it exactly entails. There are a lot of myths surrounding branding. In this blog, we’ll look at three of them, so you can avoid those pitfalls on your own branding journey and create a brand that is built to grow with your business.
Read MoreWhen customers talk to you or your staff, is your communication a reflection of your company identity? Does it reinforce your brand? Your voice is one of the most important aspects of your brand and it has the power to turn your audience into loyal customers or to turn them away and into the hands of your competitors. Learn how to take your brand to the next level with your authentic brand voice.
Read MoreIf you’ve decided it’s time to raise your personal profile, this is for you! When we think about branding, developing your own professional brand probably isn’t the first thing that comes to mind. However, just about anyone could benefit from spending some time thinking seriously about what they want to be known for and then taking active steps to communicate that to the world. Learn how to create your own personal brand in just 4 steps!
Read MoreWith a fresh start upon us, it’s time to start making plans for what lies ahead. I’ve created a worksheet to help identify what’s working and what’s not, so that you can tackle your challenges head on. If you want to set intentional goals for the new year, I encourage you to join me in using this worksheet to reflect on where you’ve come from, and where you want to go.
Are you thinking about becoming an entrepreneur? Maybe you’re not feeling that stable in your day job, perhaps you just feel thrilled by the idea of what the entrepreneurship lifestyle could offer or you’ve had that eureka idea that you’re dying to execute. Whichever path you’re on, know that this road isn’t always easy. Today, we’re sharing our top lessons from the past years.
Read MoreAre you thinking about launching a business? Not quite sure if it’s right for you? Many of our clients have been in your shoes. Having worked with over 100 founders and companies, we find many entrepreneurs tend to fall into one of 4 categories. See if one of these describes you. Depending on the answer, you will have a different journey.
Read MoreWhat sets successful founders apart? While having a good idea is definitely promising, it will not guarantee success. Successful entrepreneurs tend to have certain characteristics and a specific mind set. Work through our Successful Founder’s Worksheet and see if you have what it takes!
Read MoreThey say you never know until you try. When it comes to starting a business however, a bit of market research can go a long way to get a pretty good idea of whether or not it’s actually worth trying beforehand. That may sound tedious, but it may spare your hours of pain and disappointment. So, let’s go through the basic steps you can take to conduct preliminary market research before launching your business and ensure success!
Read MoreDo you celebrate the holidays in your marketing? Whether you answered yes or no, it’s important to consider what holidays mean, and what your participation (or absence) in celebrating them might imply. From Deepavali to Christmas, Chinese New Year to Women’s Day, every holiday holds meaning – and that meaning can be very different from one person or group to another. Unfortunately, many brands fail to consider this before jumping on the bandwagon!
Read More2020 was challenging. To support small businesses in Singapore maximise sales over the holiday season, we created the holiday marketing initiative The Singapore Wishlist. Today, we’re sharing with you what made us launch this marketing solution for artisanal businesses and the results achieved. Let us know what you think in the comments and if we should bring it back in 2021!
Read MoreFor B2B businesses, the festive season often gets overlooked and many end up scrambling to put together a generic “Happy Christmas” email. This is a huge missed opportunity to connect with customers at a time when many will soon be renewing their annual subscriptions, auditing their tech stack and searching for new solutions in the new year. So, if you have a B2B business, this year, we want you to think bigger! Here are four steps you can take to plan and execute an impactful holiday campaign.
Read MoreWe all love a good deal, but here’s the thing: sales can be a double edged sword for brands. If done right, your promotions could boost your revenue, draw in new customers and leave a memorable impression. But if you overdo it or underthink it, your promos could get lost in the noise, turn people off, or cheapen your brand long-term. So, in today’s blog, we’re sharing 5 do’s and don’ts for brands planning a promotional campaign or holiday sale.
Read MoreIt’s about that time of year again when companies everywhere start turning up the volume on their marketing and we all start hearing and seeing more messages from brands everywhere we go. If you haven’t yet launched a holiday campaign and you’re feeling the pressure to join the party, my advice to you is to pause for a moment to consider how you can set your brand apart and really connect with your audience in an authentic way.
Read MoreWhether you’re just getting started and need help creating your brand, or you’re ready to scale up with a whole new strategy, tapping an expert in the field can be incredibly valuable. Here are 8 questions you should ask before signing a contract.
Read MoreProcrastinators may get a bad wrap, but often among entrepreneurs, procrastination tends not to come from a place of laziness but rather a sense of perfectionism; a deep seeded fear that if you don’t do it right, you shouldn’t do it at all. But if you don’t set goals, how can you pursue your purpose and even more so, how can you be sure you’re on track? Doing something is always better than doing nothing. Use our lazy person’s guide to set your goals for the new year.
Read MoreIn society, we often default to dollars as the standard measure of success, but isn’t there more to it? For The Emms, there’s a very clear relationship between success and motivation - and what motivates us is the success of our clients! Learn more about some of our favourite projects and how we’ve helped different entrepreneurs, start-ups and small businesses achieve their goals.
Read MoreWhat makes a captivating elevator pitch? Whether you’re trying to appeal to new customers or seeking investment, being able to pitch what you do in a compelling way is invaluable. If you find yourself rambling on and on and see people’s eyes glaze over as you talk about your company, try your hand at our worksheet!
Read MoreIn our digital world, it's easy to forget that what people really crave is human connection. Although digital is important, combining it with offline marketing can be even more powerful. Need some ideas? Learn about how you can inject offline into your marketing strategy and how you can create lasting relationships with your customers.
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