Do you celebrate the holidays in your marketing? Whether you answered yes or no, it’s important to consider what holidays mean, and what your participation (or absence) in celebrating them might imply. From Deepavali to Christmas, Chinese New Year to Women’s Day, every holiday holds meaning – and that meaning can be very different from one person or group to another. Unfortunately, many brands fail to consider this before jumping on the bandwagon!
Read MoreFor B2B businesses, the festive season often gets overlooked and many end up scrambling to put together a generic “Happy Christmas” email. This is a huge missed opportunity to connect with customers at a time when many will soon be renewing their annual subscriptions, auditing their tech stack and searching for new solutions in the new year. So, if you have a B2B business, this year, we want you to think bigger! Here are four steps you can take to plan and execute an impactful holiday campaign.
Read MoreWe all love a good deal, but here’s the thing: sales can be a double edged sword for brands. If done right, your promotions could boost your revenue, draw in new customers and leave a memorable impression. But if you overdo it or underthink it, your promos could get lost in the noise, turn people off, or cheapen your brand long-term. So, in today’s blog, we’re sharing 5 do’s and don’ts for brands planning a promotional campaign or holiday sale.
Read MoreIt’s about that time of year again when companies everywhere start turning up the volume on their marketing and we all start hearing and seeing more messages from brands everywhere we go. If you haven’t yet launched a holiday campaign and you’re feeling the pressure to join the party, my advice to you is to pause for a moment to consider how you can set your brand apart and really connect with your audience in an authentic way.
Read MoreWhether you’re just getting started and need help creating your brand, or you’re ready to scale up with a whole new strategy, tapping an expert in the field can be incredibly valuable. Here are 8 questions you should ask before signing a contract.
Read MoreWhat makes a captivating elevator pitch? Whether you’re trying to appeal to new customers or seeking investment, being able to pitch what you do in a compelling way is invaluable. If you find yourself rambling on and on and see people’s eyes glaze over as you talk about your company, try your hand at our worksheet!
Read MoreIn our digital world, it's easy to forget that what people really crave is human connection. Although digital is important, combining it with offline marketing can be even more powerful. Need some ideas? Learn about how you can inject offline into your marketing strategy and how you can create lasting relationships with your customers.
Read MoreMarketing your start-up can be tricky! We all learn from our own mistakes eventually, but wouldn’t it be nice if you could just learn from someone else’s? You can! Learn how to avoid these Top 6 Marketing Mistakes!
Read More
