With digital becoming ever more important and fairs starting to disappear, after years in the silver business, SilverTwig decided to create a website for its jewellery line. After going live, despite all expectations, the website saw little traction. In the words of the founder: “It’s like the world’s best kept secret.” In addition, the site had a very low conversion rate and was virtually unfindable on Google. To fix this situation, we revamped parts of the website, implemented basic SEO and launched a social media campaign.
At the end of the campaign, SilverTwig prominently appeared at the top of Google Search results, the campaign had over 145,000 impressions, over 4,500 website visits and the site’s conversion rate improved by 64%. As part of the campaign, we also tested Google Shopping ads and integrated offline events and activities.
AVERAGE CLICK-THROUGH RATE: 3.32% (Benchmark Average: 1.24%)