Bentook had just launched its new website and was looking to grow a global audience to promote its one-of-a-kind, customizable line of products. Upon commencing the project, it quickly became clear that the product had to be evolved further and that the supply chain had to be refined to reduce lead times and costs. After addressing these areas, the company was ready to push out its digital marketing campaign. The campaign consisted of a social media contest on Facebook and Instagram, as well as lifestyle features and search and display marketing.
The campaign had over 560,000 impressions and over 25,000 engagements across channels, helping to build awareness and customer acquisition.