Bentook
MALAYSIA
From Shaping Product Development to Digital Marketing: A journey with The EMMS
"Bentook needed help in building a strategic brand and communications plan to launch our customizable accessories line. We engaged The EMMS after they came recommended by someone that had used their services before. The EMMS proved to be a great partner. Not only did they work out a plan, they also ensured the plan was executed flawlessly end-to-end. As a bonus, working with The EMMS is very easy which is vital for any success. To summarize the results, in using The EMMS, Bentook managed to increase awareness to potential new customers, get increased sales and high retentions. We highly recommend using The EMMS."
- Rizal Khan, Founder and CEO, Bentook
THE LOW-DOWN
Bentook had just launched its new website and was looking to grow a global audience to promote its one-of-a-kind, customizable line of products. Upon commencing the project, it quickly became clear that the product had to be evolved further and that the supply chain had to be refined to reduce lead times and costs. After addressing these areas, the company was ready to push out its digital marketing campaign. The campaign consisted of a social media contest on Facebook and Instagram, as well as lifestyle features and search and display marketing.
The campaign had over 560,000 impressions and over 25,000 engagements across channels, helping to build awareness and customer acquisition.
PRODUCT EVOLUTION
When we started the project, the product had a long lead time and a high cost point. Customization was possible, but there were some limitations.
Thanks to new production techniques, the product evolved. It became more refined and more options were possible to realize customers' ideas.
New designs were suddenly possible, making Bentook truly unique in terms of the level of customization possible.
SOCIAL MEDIA
BLOGGING
"I love Bentook, because it's built on innovation"
"Bentook is like It’s like NikeiD! It’s fun to personalize your stuff."
