We all know that being active on social media is important but do you need to be everywhere or can you be selective? In this blog, we share the four questions you should ask yourself to establish if any channel is right for your business. Plus, you’ll get our free Social Media Cheat Sheet and our top tips to manage your social media channels effectively.
Read MoreShould you be on Threads with your business? Read the article for our recommendation, plus get access to our updated Social Media Cheat Sheet and our top tips to manage any social media channel effectively.
Read MoreTaking a few minutes to create a proper brief to share everything your team needs to know about your business and brand can save you so much time and pain in the future.
Read our article to learn how to write a brief to make sure everyone is on the same page. We’ve included a free downloadable template to get you started!
New year, new life! Time to make those new year’s resolutions! As useful as they may be, it seems hardly anyone actually keeps them…
Forget about resolutions! Try goal setting instead and set yourselves objectives you can achieve!
Read MoreDo you celebrate the holidays in your marketing? Whether you answered yes or no, it’s important to consider what holidays mean, and what your participation (or absence) in celebrating them might imply. From Deepavali to Christmas, Chinese New Year to Women’s Day, every holiday holds meaning – and that meaning can be very different from one person or group to another. Unfortunately, many brands fail to consider this before jumping on the bandwagon!
Read More2020 was challenging. To support small businesses in Singapore maximise sales over the holiday season, we created the holiday marketing initiative The Singapore Wishlist. Today, we’re sharing with you what made us launch this marketing solution for artisanal businesses and the results achieved. Let us know what you think in the comments and if we should bring it back in 2021!
Read MoreFor B2B businesses, the festive season often gets overlooked and many end up scrambling to put together a generic “Happy Christmas” email. This is a huge missed opportunity to connect with customers at a time when many will soon be renewing their annual subscriptions, auditing their tech stack and searching for new solutions in the new year. So, if you have a B2B business, this year, we want you to think bigger! Here are four steps you can take to plan and execute an impactful holiday campaign.
Read MoreFor retailers that rely on brick and mortar stores to drive sales, the reality that people have fallen in love with the convenience of online shopping poses significant challenges, but also opportunities. If you can dust yourself off and reimagine your business strategy, you might find that investing in your digital presence and increasing your online marketing efforts, could have long-lasting advantages. Here are 4 things you can do right now to set yourself up for success!
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